Trump's rivals and critics finally get a chance to respond to Trump's endless taunts and insults face-to-face. Can anybody finally land a counterpunch or does Teflon Don slip away yet again?

Mainstream media gives Trump $2 billion of free coverage, and journalists who resist quickly discover they face a mission impossible and are "disavowed" by their peers and networks.

When Trump insists on running for president as his reality show character "The Donald," Mainstream Media betrays the public trust for ratings and money.

Trump decides to flip the presidential Hunger Games on its head by turning reality into reality TV. The snake hisses that surely taking just one small bite of the forbidden fruit in exchange for precious ratings isn't a sin... 

As Trump explodes onto the political stage, Legacy Media must decide if they are going to sell their journalistic souls to Trump in a desperate bid for ratings and relevancy.

Today we explore the 3rd and most powerful weapon in Trump's initial arsenal - whipping an audience into a mob. Lessons honed over a decades-long relationship with Uber-promoter Vince McMahon that earned Trump a spot as a WrestleMania headliner...

We explore how Trump shifted American perceptions of himself from his many business and moral failures to his ultra-successful (but phony) alter ego - "The Donald"

Trump dominates within the political Hunger Games arena by first becoming "The Girl on Fire" and harnessing the awesome power of American celebrity.

With Trump polling at 1% and trailing 16 other candidates, his campaign takes a desperate gamble that helps him survive the initial Hunger Games bloodbath. 

Diving into the First Big Lie reveals that the Build the Wall details never made practical sense but were catnip to his first MAGA converts - Americans who hate and fear immigrants.

Trump's first big lie was a whopper. He was going to build a magical wall along the nearly 2,000 mile USA/Mexico border and Mexico was going to pay for it.But there was a method to his madness. In this episode, we start to unpack how Bui...

How can we make sure that our lie is believed? Let's explore the two essential ingredients Trump uses to convince millions of people that crazy bullshit is actually true.

A persuasive message goes negative via intent and can hurt and destroy people. We explore how intent impacts darkside messages by unpacking the Balloon Boy Hoax and the the current Trojan horse malinformation campaign Trump is orchestrating to ...

This series on disinformation starts at the most foundational element - crafting a persuasive message. We explore the 3 elements of persuasive messaging, drawing on examples from George Foreman, Colin Kaepernick and Ryan Reynolds.

Flooding the Zone is the nefarious manipulation tactic being used to bring America to the brink of chaos just two months into Trump 2.0 How does it work? Where did it come from? How can lessons learned from the German Blitzkrieg of ...

Trump and Bannon consummate their political marriage over the flaming corpse of Megyn Kelly.

Bam Bam builds a giant pipeline via a renegade website to deliver Trump's snake oil to the American public.

The Prince of Darkness develops the perfect snake oil recipe for Trump's floundering 2016 presidential campaign.

Trump's floundering campaign gets saved by a nefarious outcast on a revenge quest against the political establishment.

When he learns he's about to get fired from The Apprentice, a desperate Donald Trump looks for a way to escape imminent financial ruin by accepting the role of the Big Bad Wolf in the 2016 presidential primary.