Trump's first big lie was a whopper. He was going to build a magical wall along the nearly 2,000 mile USA/Mexico border and Mexico was going to pay for it.But there was a method to his madness. In this episode, we start to unpack how Bui...

How can we make sure that our lie is believed? Let's explore the two essential ingredients Trump uses to convince millions of people that crazy bullshit is actually true.

A persuasive message goes negative via intent and can hurt and destroy people. We explore how intent impacts darkside messages by unpacking the Balloon Boy Hoax and the the current Trojan horse malinformation campaign Trump is orchestrating to ...

This series on disinformation starts at the most foundational element - crafting a persuasive message. We explore the 3 elements of persuasive messaging, drawing on examples from George Foreman, Colin Kaepernick and Ryan Reynolds.

Flooding the Zone is the nefarious manipulation tactic being used to bring America to the brink of chaos just two months into Trump 2.0 How does it work? Where did it come from? How can lessons learned from the German Blitzkrieg of ...

Trump and Bannon consummate their political marriage over the flaming corpse of Megyn Kelly.

Bam Bam builds a giant pipeline via a renegade website to deliver Trump's snake oil to the American public.

The Prince of Darkness develops the perfect snake oil recipe for Trump's floundering 2016 presidential campaign.

Trump's floundering campaign gets saved by a nefarious outcast on a revenge quest against the political establishment.

When he learns he's about to get fired from The Apprentice, a desperate Donald Trump looks for a way to escape imminent financial ruin by accepting the role of the Big Bad Wolf in the 2016 presidential primary.