How can we make sure that our lie is believed? Let's explore the two essential ingredients Trump uses to convince millions of people that crazy bullshit is actually true.

A persuasive message goes negative via intent and can hurt and destroy people. We explore how intent impacts darkside messages by unpacking the Balloon Boy Hoax and the the current Trojan horse malinformation campaign Trump is orchestrating to ...

This series on disinformation starts at the most foundational element - crafting a persuasive message. We explore the 3 elements of persuasive messaging, drawing on examples from George Foreman, Colin Kaepernick and Ryan Reynolds.

Flooding the Zone is the nefarious manipulation tactic being used to bring America to the brink of chaos just two months into Trump 2.0 How does it work? Where did it come from? How can lessons learned from the German Blitzkrieg of ...

Trump and Bannon consummate their political marriage over the flaming corpse of Megyn Kelly.